Somos Colpatria is an important branch of the huge and prestigious Colpatria brand; it helps colombian people and company with some of the best insurance plans.
On behalf of Technology Studio Startics, my job was to design a complete Experience capable of transmitting a highly corporate yet human message, so the user could feel both safe and comfortable while navigating the site. To achieve this, a cold and corporate palette was used, as well as orthogonal areas; organic traces and warm icons give balance and an appropriate human touch.
This work was submitted but ultimately rejected by the client due to financial differences.
On behalf of Technology Studio Startics, my job was to design a complete Experience capable of transmitting a highly corporate yet human message, so the user could feel both safe and comfortable while navigating the site. To achieve this, a cold and corporate palette was used, as well as orthogonal areas; organic traces and warm icons give balance and an appropriate human touch.
This work was submitted but ultimately rejected by the client due to financial differences.
