Somos Colpatria is an important branch of the huge and prestigious Colpatria brand; it helps colombian people and company with some of the best insurance plans.

On behalf of Technology Studio Startics, my job was to design a complete Experience capable of transmitting a highly corporate yet human message, so the user could feel both safe and comfortable while navigating the site. To achieve this, a cold and corporate palette was used, as well as orthogonal areas; organic traces and warm icons give balance and an appropriate human touch.

This work was submitted but ultimately rejected by the client due to financial differences.

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